Abstract: There's been a nasty shift in South African journalism...
Swimming upstream is a challenging endeavour - ask any salmon - but when the end task is a noble one, even if death - as in the case of the Pacific salmon - follows shortly thereafter, it can be argued that it's worth it. However, fighting against a tide of tabloid journalism has left science journalists wondering if it isn't easier to completely change species.
Anyone entrusted with trying to get more science and critical thinking into the media, will be familiar with the edict of most editors that their readers, viewers or listeners 'don't have an appetite for science'. This is of course utterly ridiculous because we are all consumers of science; there isn't a single element to our lives, and how we live it, that isn't examined or improved on by science.