The Psychology of the Listener

Radio is designed to appeal to humans...and that's a bit of a problem; because humans are complex organisms that boast - in most cases - higher level thinking than ordinary animals. This makes our job a lot harder because it makes humans irrational, emotional, temperamental and judgmental. It also makes it more difficult to find something that will have general appeal. However, having said that there are certain things humans have in common with each other. If you know what that is you know how to make them want to listen to you.

Follow darylilbury on Twitter

RSS

The Psychology of the Listener

Articles

1. Challenging the listener

Abstract: One of the most effective ways of getting your listener to react is to challenge them, subtly. There are two types of on-air radio professionals: radio presenters and... continue reading  ›



2. Making them think you're clever

Abstract: Talent can work 'the edge' when they sound smart, when they sound as if they know stuff, not as if they're just reading it. "Most radio professionals are under the... continue reading  ›



3. Upending expectations

Abstract: True radio professionals know the real value of humour. Here's a way to easily inject it into your show. Whenever I mentor radio talent they invariably bring up the ... continue reading  ›



4. Losing the pig

Abstract: Here's how to sift out prize pigs, increase your caller base, provide possible topics of entertainment and encourage people to stay tuned for longer. There are few c... continue reading  ›



5. Listeners don't

Abstract: Listeners don't. Which is why you have the make them...by getting information through to them. Effectively. In radio we speak of 'the listener', which is something o... continue reading  ›



6. Teasing the listener

Abstract: Want to know the secret to being naughty on air without being rude? Well, this is it. Let's face it - few things get a better reaction on radio than a brilliantly fun... continue reading  ›



7. Tweaking the nerve

Abstract: The secret to truly reactive radio is hiding deep within your listener. Find it, and tweak it. Everyone has a nerve. Many people have more than one. If you want to be... continue reading  ›



8. Keep the listener close

Abstract: Bringing the listener in on an in-joke means keeping them close. Here's how you do it. The listener is a funny character; not funny ha-ha, nor funny strange; more fu... continue reading  ›


Archived
RSS

The Psychology of the Listener
Close

Get the Flash Player to see this player.