Preparing the Product

Top restaurants differ in so many ways from the type and style and food they offer to the decor to the style of management to mention just a few; but they all share one thing: dedication in their preparation.

The same can be said of a radio show. Anyone who's good on radio can 'wing it' and produce a fabulous radio show - every now and then. But to continue with the restaurant analogy - top restaurants only remain restaurants for as long as people keep going to them, and people will only keep going to them when they continually receive good food, not good food every now and then. The same is true for a top radio show. The secret of consistent top radio, is in the preparation.

Follow darylilbury on Twitter

RSS

Preparing the Product

Articles

1. The secret to a successful competition

Abstract: A successful competition is all about giving away cool prizes on air, right? Wrong. It's all about maximizing reward. Whilst discussing the merits of competitions wi... continue reading  ›



2. What's in a word?

Abstract: How to use a single word with devastating effect. The Americans lay claim to the saying "a picture paints a thousand words". Because it's quite profound in its simpli... continue reading  ›



3. Losing the crutch

Abstract: You could be carrying some verbal 'dead-weight' that's hindering you. Here's how you can lose it. No matter how able-bodied we may be as radio professionals, we a... continue reading  ›



4. What your PD looks for

Abstract: The current shift in radio demands better prep. Are you ready for it? One of the main differences between real radio talent and people who just talk on the radio can ... continue reading  ›



5. Profiling

Abstract: In the wrong hands profiling is cruel; in your hands it's simply effective. 'Profiling' - the process of allocating 'typical' or stereotypical characteristics to a p... continue reading  ›



6. The power of knowledge at your fingertips

Abstract: Here are two tools that can make you sound incredibly clever. There's no denying that knowledge is power; so imagine if, as a broadcaster, you somehow had complete kn... continue reading  ›


Archived
RSS

Preparing the Product
Close

Get the Flash Player to see this player.