Brilliant Execution

If you've got to this part of The Edge you've (hopefully) internalised the philosophy of powerful radio, understood the psychology of the listener, and you've realised the necessity of preparation. Now we get to the actual presentation of the show, or its execution.

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Brilliant Execution

Articles

1. Creating the impression of purpose

Abstract: Truly talented radio professionals know how to create the impression that they're doing more than they really are. Another secret to producing reactive radio is PURP... continue reading  ›



2. Squashing the waffle

Abstract: Truly talented radio professionals know how to squash the waffle. Do you? It's quite ironic that one thing that really leaves a bitter taste in the mouths of all PDs ... continue reading  ›



3. Breathing life into live reads

Abstract: A true radio professional knows how to be creative with the mundane; and few things are more mundane than the average live read. One presenter I was coaching once des... continue reading  ›



4. Successful dual presentations

Abstract: The secrets to successful dual presentation are logical; that does not mean they're easy. Traditionally, leading Breakfast Shows around the world would feature a tea... continue reading  ›



5. Getting the facts straight

Abstract: How to use a simple traffic announcement to make people actually want to listen to you. If you present a radio show and think that people are going to listen to every... continue reading  ›



6. The irresponsible leap of faith

Abstract: You hand over control of your show when you take callers cold live on air. I find it puzzling that so many radio talent would never cross a road without first looking... continue reading  ›



7. Catching piggy

Abstract: Read this before interviewing any politician. It could save your show. Interviewing a politician is like trying to catch a greased piglet. They squirm and dart around... continue reading  ›



8. The great bed debate

Abstract: The secret to using a 'bed' under your voice lies in thinking of your show as a movie. The great unwashed would wonder about the title of this, and think it's possi... continue reading  ›


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Brilliant Execution


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