About

Daryl Ilbury is a specialist in media consumer behaviour and strategic thinking. He draws on over 30 years’ experience as an award-winning broadcaster and writer, journalist, and author; as well as a degree in clinical psychology, a postgraduate HDE in clinical assessment and counselling, and a master’s degree in science journalism from City, University of London.

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30

Years experience in the media

250

Articles published

3

Books Published

7

Awards Achieved

Portfolio of Services

Testimonials

“…His knowledge of radio, the vastness of his experience and his willingness to take radio into the digital age stand him in good stead to lead stations to greatness. His role either as a consultant, advisor or mentor will add great value to any company that seeks to win the war in ratings and revenue…”

Naveen Singh, Head of Radio, GMABC Accra

“…Daryl has the best work ethic of any radio talent that I know. His passion for the medium is unquestionable and as a former teacher, it is evident that he willingly shares over two decades of experience in the medium freely with his fellow professionals…”

“…many have benefitted from his selfless attitude and learned a great deal from Daryl…I would recommend him unreservedly for any role in radio from on-air talent, to programme management to talent coach.”

Omar Essack, Chief Executive Officer, Primedia Broadcasting

“…one of my best writers…”

Marika Sboros, former editor, Business Day Health News; Editor, Publisher, Foodmed.net

“…without a doubt one of this country’s most successful and respected broadcasters. This is evident by his enviable career and the impact he has made on the radio industry…he is also, more importantly, a natural leader…and has an uncanny knack of quickly assessing a situation or concern affecting the station and then offering viable and exciting opportunities…”

Gavin Meiring, Programme Manager, Jacaranda 94.2

“Daryl’s writing has the fine quality of being sagacious, witty and thought-provoking. If his forked tongue-in-cheek were a whip, it would make one mean crack!’

Robbie Stammers, Publisher, Forbes SA; former editor Leadership magazine, Insights Publishing

“…he displayed a particular knack of choosing topics that are pertinent to society and using his writing skills to convey his point with measured maturity and logic. He is extremely well-versed in world and current affairs, a strength which enhanced his writing, gaining him the respect of many readers, including those who didn’t necessarily agree with his viewpoint…”

Yasantha Naidoo, Editor, Sunday Times Extra, Times Media Group

Latest Articles

Talk radio station 702 is wrong to believe presenters need to be a certain race

Radio station 702’s recent relaunch is a desperate attempt to find a foothold in a crumbling legacy media landscape. It’s quixotic so long as the station holds dear outdated ideas about programming and the media consumer. The legacy media landscape may be under stress, but talk radio has an advantage over music radio, which is…

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Scientists don’t ‘say’

As anticipation for a Covid-19 vaccine reaches fever pitch, mainstream news media referring to the research using the term ‘scientists say’ forget a key point about scientists: they don’t speak with a unified voice. [An extract from Tim Noakes: The Quiet Maverick] The game of science has players and, importantly, it has rules. And nature may…

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Listeners shouldn’t be on air

Forget what social media tells you, you’re probably not qualified to be on radio. My last post seemed to upset some people. That’s good. Those people needed a shake-up. I suspect this post will win me few friends. Jeremy Maggs asked me an interesting question the other day. It was to do with a new talk…

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The uncomfortable truth

Before you walk away from lockdown and face-first into the coronavirus, we need to discuss the elephant in the room: your uncomfortable relationship with science.  [This is an edited extract from Tim Noakes: The Quiet Maverick by Daryl Ilbury, available online at leading bookstores and on Amazon.co.uk] Religion is possibly the single biggest destructive force in the shaping…

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How many is ‘many’?

There’s a nasty little trick being used to argue for ending – and extending – the lockdown. How many is ‘many’? It’s not a silly question, it’s actually quite important, especially now. Over the next few weeks, you’re going to hear arguments for keeping and ending the lockdown. Commentators from both sides of the argument…

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